McDonald said that public figures are unwilling to take the initiative because behind rival Kentucky. In the Chinese market is an interesting phenomenon, and many international competitors, in the global ranking in China, in turn. McDonald's, KFC is the case, is still large and medium cities, said that Pepsi's performance in China has more than Coca-Cola, Motorola cell phone a few years ago the performance of more than Nokia in China, cars are so moral system than Japanese, which is unique in China sex? Localization is not an important reason, such as restaurants, western fast food localized. McDonald's an important reason behind the Kentucky Fried Chicken may also have local issues now, use the native people, with appropriate marketing in China and also sell milk and other food such as China. The catering industry is so multinational companies in many industries appear to so many foreign brands operating in China generally quite successful, such Montagut, in Paris, Lafayette told it is because this brand of Chinese tourists to a more before counters opened Montagut; even there is also many false foreign devil.
To break the superstition
McDonald's behind KFC, and other kinds of transnational corporations in the Chinese market to re-sort, the fact that the biggest revelation is that many Chinese local companies can break the myth and superstition on transnational corporations, to participate more confidently compete? Edge and even in many true core market.
This is not to say that multinational companies are paper tigers, but said that the powerful Tigers in any one market may be subject to various constraints within? It may be the company's strategy, capital allocation, human resources, technology and even a very humble Small details, such as corporate leaders are biased against China, and the like, will affect the tiger's strength to play in certain markets. Previously, people often cite an example to describe the powerful transnational corporations: Coca-Cola's strength, he can put all the local Chinese market beverage products companies bought down the sewer, in order to obtain in the Chinese market was overwhelming.
Yes, he may indeed make him the strength to do so. This is why many experts and scholars and journalists who exclaimed over and over again, and lamented the fate of Chinese local business reason. However, we can see in the Chinese market at this picture it? Never. Because the local enterprises in China and the multinational corporations do not always compete, but only part of the competition with this behemoth. Even though China has become in many sectors and many of the most important market for multinational companies, they will not be the body of the fighting force to the market. Lion Bo Rabbit, is not success, but rather that it is not worth the thing.
Moreover, in the eyes of multinational companies, their main rival is the other multinational companies, rather than local Chinese companies. Their main forces must remain in the main market, against the main rival. They will not compete with Chinese companies run out of own resources. As the above examples under that theory, when the Coca-Cola really so stupid to do it, Pepsi will unceremoniously kill him in the back of knife. So, the Chinese market, the chances of rabbits who come, they have a chance in the Chinese market, as well as other overseas markets in the local advantages of transnational corporations, have the opportunity to expand our success and victory. Any international commercial order will not automatically copied to each individual market, multinational companies in China not only need to input their own efforts to re-sort, in other markets would be the case. Chinese companies not only have the opportunity in the Chinese market, in other markets, such as Huawei, some small countries in the European telecommunications equipment market, multinational companies can gain the victory.
Background
Unwilling to disclose sales of McDonald's "get the job" Chinese restaurants hundred
In yesterday's official release in 2004 of new Chinese restaurant hundred companies on the list for several years even McDonald's second largest disappeared. It is understood that McDonald's do not want to take the initiative to public figures, because the industry is its tacit sales figures are far lower than its old rival Kentucky
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